Increase audiences - new content via new channels
Relevance - be where your fans are
Deepen engagement with fans - audio's "superpower"
Brand experience - establish presence on voice channels
Increase revenue from partners
Add depth to sponsor relationships
New assets for commercial conversations
Value - repurpose existing content for audio
Audio is your opportunity to own the most valuable piece of real estate in the world, a fan's mind
Weekly podcast listenership forecast to exceed 1 BILLION PEOPLE globally this year
The average person in the UK listens to 12.8 hours of ONLINE audio every week. (RAJAR - Spring 2020)
30% of search requests to Amazon Alexa devices are for Sport News/Content. (Adobe Analytics)
Audio is the new way to engage with fans. The boom in audio and podcast listening has created a huge opportunity for rights holders to engage with fans globally fuelled by new delivery channels including combination of smart speaker and voice channels .
Digital audio allows you to connect with more fans worldwide
Make audiences lean in to your content, rather than scroll past it or skip it
Audio feels deeply personal - that is it's "superpower"
You own the content, inventory and revenue
Voice assistants are already in every device creating a new channel to deliver audio content directly to fans
Over 100 million devices
have been sold with Alexa assistant built in
500 million people. per month
currently using Google Assistant in 90 countries
