about us

Voiceworks is the only voice-first, full-service consultancy.

Voiceworks is the only voice-first, full-service consultancy. covering all aspects of audio from concept and ideology to production and execution, we have the expertise to deliver and produce voice tech, voice search, audio content and creative audio branding.

our team consists of voice, audio, tech and SEO specialists, many of whom have a commercial radio background, with an innate understanding of how brands can build relationships with consumers in the audio world. the content team are also experts in production for public service broadcasters.

our ambition for the voice market is to not just deliver what we already know is possible, but to push the boundaries of what voice could be.

management team

Sophie Hind

Sophie Hind, Managing Director of Voiceworks, has built a successful career working in strategic roles with some of the biggest media companies in the UK. Sophie joined Voiceworks in September 2018 to play a lead role in establishing the agency.

before joining Voiceworks, Sophie was the Regional Strategy Director at Global for nine years. In this position, Sophie played a leading role in improving operational efficiency and delivering successful technology projects, as well as running regional radio stations across the UK. prior to this, Sophie also held roles at ITV, Jazz FM and Capital Radio Group.

Sophie is an expert in business transformation and she also has a passion for harnessing new technology. an avid football fan and supporter of the Canaries, Sophie holds a season ticket for Norwich City.

Igor Stark

Igor Stark, Head of AI & Discoverability at Voiceworks, has 12 years’ worth of strategic digital marketing experience, working for some of the biggest global media agencies.

prior to joining Voiceworks, Igor worked for Mindshare, the7stars and Ogilvy, leading global search strategy and analytics projects. He worked on international and major household brands including HSBC, Papa Johns, Scandinavian Airlines and Nestlé, for whom he created a pioneering eRetail marketing bible and was recognised for his visionary approach.

Igor’s expertise in innovation and technology, allows him to help companies rethink and develop their investment and approach to voice technology and search strategy.

Igor joined Voiceworks in February 2019 and brings an innovative analytical approach to his work, fuelled by his passion for studying human consumption behaviour patterns.

Neil Sloan

Neil Sloan has had a lifelong passion for radio and started his career at BBC Radio 1, producing shows for talent including Sara Cox, Vernon Kay and Scott Mills. Neil was the long-time producer for Greg James’ BBC Radio 1 programme. 

while at the BBC, Neil developed a strong a reputation for innovation, and worked to produce and reinventThe Official Chart, reformatting the programme entirely and creating an extra layer of online content. the programme was regarded as a flagship BBC multiplatform offering.

from the BBC, Neil moved to production house Wise Buddah as an Executive Producer, working on BBC Radio 1, BBC 6 Music, Asian Network and BBC Radio 2 programmes. He also led the production team of the branded content podcast “The Appcast” for O2 and the Official Charts Company. After leaving Wise Buddah, Neil moved to Communicorp UK as the Programme Controller for Capital South Wales, and became Group Programming Director in 2017. 

Neil joined the Voiceworks team in September 2018 as Content Director, overseeing all audio content being delivered by the agency.

Kyle Evans

Kyle Evans is an award-winning, Manchester-based programme maker and leader, with over twenty years’ experience across the BBC and commercial radio sector.  In 2010, Kyle wrote and produced the ‘Coronation Street at 50’ documentary, presented by actor John Thomson, in addition to undertaking all related interviews of both the cast and the late Tony Warren as part of the programme. 

​Kyle has a passion for audio, with an innate understanding of how brands can build relationships with consumers in the audio world. he has a great ear for audio storytelling.

Kyle joined the Voiceworks team as Head of Content in January 2019. he has an extensive knowledge of audiences, as well as building content that inspires brands and engages with consumers.

John-Paul Hughes

John-Paul Hughes, Creative Director at Voiceworks, is a multi-award-winning advertising expert.

John-Paul started his career at Glasgow-based creative agency Spike Media, before moving into radio with the Guardian Media Group.  he has also held the role of Group Creative Director at Bauer Media and Group Creative Director at Communicorp UK.

John-Paul is also the founder of the ‘Death To Mundanity’ creative collective as well as being a touring musician, songwriter and guitarist with neo-psychedelic rock band Helicon.

John-Paul joined the Voiceworks team in 2018. He brings his expertise in the delivery of exciting and creative award-worthy audio content to the role.

Jim Salveson

Jim Salveson, Head of Sport Social at Voiceworks, is an award-winning audio expert with 20 years of industry experience.

his career has seen him create audio programming for some of the UK’s biggest brands in BBC and Commercial Radio. he has also produced and written and a number of highly acclaimed podcast series.

Jim joined Voiceworks in November 2018.  his passion for sport and love of football has seen him lead on the development of the forthcoming Sport Social programme for the Amazon Alexa, Google Home and other Voice First platforms – the first voice tool to give daily up-to-date football news during the Premier League season.

Jim is an expert in the creation of branded-content and has a talent for integrating client messages with engaging programming that delights audiences.