Your customers are already searching for you
“Hey Google, show me the closest coffee shop”
“Alexa, what’s the cheapest car insurance?”
“Chocolate contains theobromine, which is poisonous to dogs”
Voice adds another interactive dimension to user experience. Brands have to consider voice technology as a separate channel, as well as integrating voice and digital audio into core marketing strategy. Voice technology gives users a faster way of searching for information, while brands must ensure the discoverability of their content and products/services.
We optimise our clients’ voice and digital audio content to maximise visibility through traditional, platform, social and other search. Our search strategy considers all keyword activity together, while utilising a data-driven approach from other digital touchpoints to segment different keyword groups based on user intent.
Apart from controlling your smart home, digital assistants’ most useful feature is providing information and content to best answer various user queries.
Different platforms operate using their own AI, but all digital assistants will attempt to find the most relevant information and provide users with the one answer AI thinks is best.
It has never been more important for brands to appear first in search results, as users will not be presented with a choice.
Optimising website content against voice search keywords ensures that brands are chosen by voice AI technology.
With the explosion of smart speaker devices and use the of digital assistants, search is being triggered but also delivered via audio. As more and more people are searching on these devices, brands are realising the potential for new messaging.
of people are reported using voice on smart phones
of consumers are using voice for web searches
Optimising against voice keywords requires understanding the use of spoken and written language but most importantly user intent.
It is important to develop a voice search strategy to complement existing SEO, to maximise brand discoverability and create new and unique user experiences.
Different platforms will naturally use their own algorithms to find the best answers to users’ queries.
By adopting a robust search strategy and applying best-practice optimisation techniques brands can increase content discoverability by AI and therefore the user. By integrating both voice SEO and voice technology brands will maximise their voice presence.
Examples of the work we have created for our clients
Be Kind To Your Mind is a series for the NHS and councils in Cheshire & Merseyside aimed at helping keyworkers, their families and the wider general public build resilience through lockdown and beyond.
Guests have included footballer Andy Cole, gymnast Beth Tweddle and BBC’s Dr Rangan Chatterjee.
Listen to the series: podfollow.com/kind-to-your-mind
Tackling all the big Football talking points, from a fans perspective.
By the fans for the fans, Football Social Daily is the only daily football podcast that exclusively covers the Premier League. The brilliant team of passionate journalists, pundits and fans get around the table to discuss the latest action, news and gossip from the most exciting football league in the world.
Listen here: https://sport-social.co.uk/
Go behind the scenes of Wakefield College to hear from students and staff with invaluable help and advice for college life.
Huddersfield College is the largest of its kind in the district, with an impressive track record providing education and training in Wakefield and its surrounding area since 1868.
Listen here: https://podfollow.com/wakefield-college-podcast
To discuss a voice strategy for your brand