Audio gives you commercial + fan engagement benefits

Increase audiences - new content via new channels

Relevance - be where your fans are

Deepen engagement with fans - audio's "superpower"

Brand experience - establish presence on voice channels

Increase revenue from partners

Add depth to sponsor relationships

New assets for commercial conversations

Value - repurpose existing content for audio

Why you need an Audio Strategy

Audio is your opportunity to own the most valuable piece of real estate in the world, a fan's mind

If audio is not part of your content strategy you are missing out

Audio is the new way to engage with fans. The boom in audio and podcast listening has created a huge opportunity for rights holders to engage with fans globally fuelled by new delivery channels including combination of smart speaker and voice channels .

Digital audio allows you to connect with more fans worldwide

Make audiences lean in to your content, rather than scroll past it or skip it

Audio feels deeply personal - that is it's "superpower"

You own the content, inventory and revenue

Why you should have voice channels

Voice assistants are already in every device creating a new channel to deliver audio content directly to fans

Over 100 million devices

have been sold with Alexa assistant built in

500 million people. per month

currently using Google Assistant in 90 countries