what does your brand sound like?
with more audio touchpoints now than ever, your customers are looking for a clearly defined audio brand. are you in a position to deliver one?
%
of brands rely on visual brand guidelines
%
of brands have audio brand guidelines
source: campaign
our audio branding services
we provide the full audio branding proposition across all audio touchpoints.
from translating the mood and tone of your brand to audio, to finding the right voice talent to carry your sound, we can build you a complete audio profile.
the audio influence
audio’s ability to influence and persuade is well documented. from our most primal understanding of the world around us to how we interact with brands, sound has a dramatic impact on memory encoding, recollection and retention.
“brand identities synched to music and sound score significantly higher on cut-through and brand recall.”
– Millward Brown
%
increase in memory encoding when music is used across advertising campaigns
our audio branding process
1
audio moodboard session
working with our team of audio specialists we will audit your current audio profile and use that as the basis to build out a refreshed audio framework. with the goal being to produce a creative audio brief that will be used in the next stage.
2
audio content development
working from the creative audio brief we will begin to bring together the individual aspects of your audio brand. voice casting, sound design and functional sound creation all falls under our audio content development process.
3
your audio roadmap
once fleshed out, we will work with your team to develop audio brand guidelines that fit with your current business model, moving on to break down silos within your business and educate on audio best practices.