Sonic Branding


What does your brand sound like?

As our world becomes ever more audio-enabled, it’s time to take how your brand sounds as seriously as how you look.

Sonic branding is your opportunity to own the most valuable piece of property in the world..the corner of a consumer’s mind.

What is Sonic Branding?

It's more than music for advertising or an audio logo like the famous ‘Intel’ chimes. Sonic branding is the creation of an audio language and ecosystem across all relevant touchpoints.

“Just as the earliest visual logos and branding programs are iconic today, audio brands will likely become iconic tomorrow. If you do not have an audio brand, the time is now to get started. Done right, your efforts can provide rewards for years to come.”

– Harvard Business Review

Increase in memory encoding when music is used across advertising campaigns

Our Process

Research

Understanding your market, objectives and finding the whitespace your sonic brand will live.

Creative

Our global network of creative strategists and composers collaborating to create your brand sound.

Rollout

Your launch strategy and beyond to ensure effective and cohesive use of your sonic brand.

Our Work

Examples of the work we have created for our clients

NHS Kind to your Mind from NHS & Councils in Merseyside & Cheshire

Be Kind To Your Mind is a series for the NHS and councils in Cheshire & Merseyside aimed at helping keyworkers, their families and the wider general public build resilience through lockdown and beyond.

Guests have included footballer Andy Cole, gymnast Beth Tweddle and BBC’s Dr Rangan Chatterjee.

Listen to the series: podfollow.com/kind-to-your-mind

Football Social Daily from Voiceworks Originals

Tackling all the big Football talking points, from a fans perspective.

By the fans for the fans, Football Social Daily is the only daily football podcast that exclusively covers the Premier League. The brilliant team of passionate journalists, pundits and fans get around the table to discuss the latest action, news and gossip from the most exciting football league in the world.

Listen here: https://sport-social.co.uk/

Wakefield College Podcast from Wakefield College

Go behind the scenes of Wakefield College to hear from students and staff with invaluable help and advice for college life.

Huddersfield College is the largest of its kind in the district, with an impressive track record providing education and training in Wakefield and its surrounding area since 1868.

Listen here: https://podfollow.com/wakefield-college-podcast

Get in touch

To discuss a voice strategy for your brand